PROJECT
Design, develop, & produce full leather varsity jackets for the Washington Capitals players' for a stylish Stadium Series arrival in North Carolina against the Hurricanes.
The Result -
Media features in the Washington Post, online media outlets and TV networks. Over 366K views across social platforms, over 1M organic impressions and limited edition retail rollout that sold out in minutes.
Positive Fan X increased and expressed across all channels with infusion of stylish and local flare incorporated into the marketing and retail strategy mix.