Merchandise As A Solution
PROJECT
Design, develop, & produce products that resonate with the fans and city that embraces the 90 year history of one of the original NFL franchises.
Over 250K impressions, over 1M views across media platforms, and 100% sell through across 60% of collection in less within 4 regular season games. Earned media; The Washington Post, Fly Washington (25K Circulation), & NBC Washington feature.
Fans across the region and country embraced the natural paring of the upstart brand DC PROPER® and the Washington Commanders. In a pivotal season, under a new name, this partnership provide a beacon of light and hope in the franchise supported by the front office, players, staff and fans.