
COMMANDERS X DC PROPER®
Fitness & News Editorial
PROJECT
Design, develop, & produce products that resonate with the fans and city that embraces the 90 year history of one of the original NFL franchises.


The Result —
Over 250K impressions, over 1M views across media platforms, and 100% sell through across 60% of collection in less within 4 regular season games. Earned media; The Washington Post, Fly Washington (25K Circulation), & NBC Washington feature.





The Impact —
Fans across the region and country embraced the natural paring of the upstart brand DC PROPER® and the Washington Commanders. In a pivotal season, under a new name, this partnership provide a beacon of light and hope in the franchise supported by the front office, players, staff and fans.

